Science of Color in Signage

Alright, so think about the last time you wandered through a mall. Did some signs smack you in the face with their boldness, while others just kinda faded into wallpaper? That’s not a fluke—that...

PROFESSIONAL BEHAVIOUR IN A COMMUNITY

Asking for favours from people you don't know just dosen't work. Be prepared don't waste peoples time. Take notes and follow advice when you're meeting with people who are more successful than you ar...

Lucknow Jahan Chikan khaya bhi jata hai aur pehna bhi jata h...

Lucknow the city of nawabs & kebabs. Where the communities of different faith lives in full harmony.

Kite flying sport or a leisure

Kite flying was once the heart of Old Lucknow’s festive spirit, bringing families together on rooftops during holidays like Jamghat and 15th August. Though modern life has changed much, the old city...

Its Time to Give Back

I'm a proud member of INFINITI CONNECTS, a vibrant community of 200+ professionals. As a home-based boutique owner, I’ve made it my mission to guide new members, helping them build confidence, learn...

Infinitian hoo yarron dil se

What started as a curious glance at a Facebook post turned into a life-changing journey.

Why DSS is the Trusted Name for Quality Signage

In today’s competitive marketplace, a brand is only as good as it is visible. And when it comes to visibility, signage is one of the most effective forms of communication for brands. Whether it’s ...

Age No Bar in Friendships

Who says that friends are those who share the same life experiences?

The Unplanned Path: How Life Shapes Our Careers

Sometimes our path isn’t designed by choice, but by chance, passion, and timing. Perhaps Destiniy also plays some role.That’s how true careers are born.

The Future of 3D and AR Signage

Walk down a busy street in New York, Tokyo, or even Delhi, and chances are you’ll notice something extraordinary—billboards and displays that don’t just “show” content but literally seem to ...

How Digital Displays Increase Customer Engagement

n today’s fast-paced business world, grabbing a customer’s attention is harder than ever. Traditional static boards still have their place, but modern customers are used to screens, movement, and ...

Why Signage Maintenance is as Important as Installation

Why Signage Maintenance is as Important as Installation When a new signage board is installed, there’s excitement. It’s fresh, bright, and perfectly represents the brand. Customers stop and look. ...

How DSS Helps a Brand Grow with Better Signage

In today’s competitive world, every brand wants to stand out. Businesses spend on advertising, social media, influencers, and more. But here’s a simple truth: the first thing people notice about y...

Franchise Signage Standards: A Complete Guide

When you walk past a McDonald’s, Domino’s, or Starbucks anywhere in the world, you instantly recognize it—even before reading the name. That’s the power of franchise signage standards. For fra...

Role of Technology in Modern Signage Solutions

Walk through any modern city street today, and you’ll notice one thing—signage isn’t what it used to be. Gone are the days when boards were limited to painted wood, printed vinyl, or simple neon...

5 Mistakes to Avoid While Selecting a Signage Company

When it comes to building a brand, signage is not just a board on your storefront—it’s your handshake with the world. It’s the first thing people notice when they walk past your shop, mall outle...

How DSS is Redefining Signage Solutions in Uttar Pradesh

When you walk through the streets of Uttar Pradesh—whether it’s the bustling bazaars of Lucknow, the busy lanes of Kanpur, or the new-age malls in Noida—you’ll notice one thing: signage is eve...

The Future of Outdoor Advertising in India

Doing business today requires companies to go to great lengths to capture customer attention. Signage has historically been a valuable tool for marketing, however choosing between digital signage and ...

Eco-friendly Signage Solutions for a Sustainable Future

We live in a time where conversations about climate change, plastic waste, and sustainability are no longer just “hot topics”—they are real concerns shaping the way we do business. Customers tod...

Cost vs Value: Why Good Signage is Worth the Investment

If you’ve ever opened a shop, café, showroom, or even a small office, you know how many expenses pile up—rent, furniture, staff salaries, stock, marketing, licenses…the list never ends. And in ...

Importance of Branding Through Signage

Walk down any busy market street in India—whether it’s Connaught Place in Delhi, Hazratganj in Lucknow, or MG Road in Bengaluru—and you’ll notice one thing. Long before you step into a store, ...

How to Design a Perfect Shop Board for Maximum Impact

Think about the last time you walked down a busy street filled with shops, showrooms, and restaurants. What made you stop and notice a store? Most likely, it wasn’t the salesperson or the product in...

Signage Trends for 2025 and Beyond

Signage has always been more than just boards and banners. It’s how businesses talk to the world. Over the years, we’ve moved from hand-painted signs to flex prints, then from neon lights to LED b...

Indoor vs Outdoor Signage: Choosing the Right Option

Have you ever noticed how some stores grab your attention even before you step in, while others impress you once you’re inside? That’s the magic of signage—both indoor and outdoor. Now, here’s...

Top 10 Benefits of LED Signage for Retail Stores

If you own a retail store, you already know the competition outside your door is fierce. Everyone is fighting for attention—big brands, small shops, street vendors, and even e-commerce giants. So, h...

How Digital Signage is Transforming Businesses

Imagine walking into a mall, and instead of old posters stuck on the wall, you’re greeted by a bright digital screen showing today’s discounts, new arrivals, and even a short video that makes you ...

Evolution of Signage Industry in India

When you step out of your home and walk down a busy street, what’s the first thing that catches your eye? Most likely, it’s a shop board, a banner, or a glowing sign screaming for your attention. ...

Infiniti Connects: My Extended Circle

From sharing a marble cake on a trip to receiving small boosts of encouragement, it’s become my extended circle.

Behind the Counter and Beyond

My story behind the counter at Labella and beyond it Networking for it .

SUPPORTING OTHERS IS THE ESSENCE OF NETWORKING

When people think of networking, they often picture crowded rooms, shiny name tags, and hurried exchanges of business cards. Or maybe endless scrolling on LinkedIn, hitting “connect” on strangers ...

Why Your Story Matters

Share your story, you never know who it inspires.

Have you found yourself a friend last through silence and di...

Lasting friendship sent ignited by gossip but by growth respect and beauty of silence

GST 2.0: Independence Day Announcement of Next-Generation Re...

On the 79th Independence Day, Prime Minister Narendra Modi announced sweeping GST reforms, promising a simplified two-rate structure of 5% and 18%. Framed as a Diwali gift, the reforms aim to reduce t...

Why signs (like 11:11) comfort us when logic fails

Sometimes it’s not about the answers—just the comfort of knowing the universe hasn’t forgotten you. 11:11 is a reminder: you’re still guided, even when logic goes quiet.

How I am Trying to Make Way for My Business as an Introvert

How I’m building my bakery as an introvert—sharing stories, small wins, and strategies that let my creations speak louder than words.

Why the First Bite of Cake Is Always the Best

The first bite of cake feels magical, but real growth—like in life and business—comes from savoring the entire slice, not just the thrill of the start.

Lessons You Will Never Learn from Google

Google gives you answers. People give you wisdom. Here’s why the most powerful lessons in business come from conversations, not search results.

I am in the world of men

Yes I'm in the man's world and i intend to make a dent here.

How Community Breaks the Loneliness of Entrepreneurship

Running a business can feel isolating, but finding a community changes everything. Here’s how surrounding myself with like-minded people brought balance, support, and growth.

Certification is not the beginning

This blog is about what steps i had to take after certification.

Markets in motion

Markets in Motion — Sensex +0.23%, Nifty +0.18%

My Journey from IT to Makeup

This blog is about me leaving my well paying job and starting a business.

PoojAnkush A Journey Etched in Love and Landmarks

From topping classrooms to building landmarks, a Lucknow-born journey of love, grit, and shining together.

About Me...Anita Mishra

It's a story about me a small town girl turns an entrepreneur.

Why Baking Feels Like Therapy at The Bittersweet Palate

At The Bittersweet Palate, I don’t just bake desserts — I bake stories, memories, and little pieces of my heart. From my small kitchen in Lucknow, every cake, cookie, and tart carries the comfort ...

From Injury to Insight: How Setbacks Built My Strength as an...

A personal journey of how injury, mental burnout, and setbacks became the training ground for resilience — and how it is helping me fuel me as an entrepreneur

Why Infiniti Connects by Surabhi Srivastava matters in a dev...

Lucknow is no longer just the “City of Nawabs” known for its culture and cuisine—it’s a developing business hub where entrepreneurs are rewriting the city’s growth story. In this exciting tr...