The first bite of cake? Pure magic. The fork slides through soft sponge, frosting melts on your tongue, sugar hits your brain, and boom—dopamine fireworks. That first taste is always the best.

But what about the second bite? Still good. The third? Nice. By the fifth… you’re questioning your choices. The thrill fades. That’s psychology. Dopamine peaks with novelty. Once your brain knows what to expect, the excitement drops.

Sound familiar? That’s life. That’s business.

The first client → adrenaline rush.

The first sale → you screenshot it.

The first big win → you feel unstoppable.

But over time, it becomes routine. And most people? They chase that first-bite high forever. They start new projects, new hobbies, new businesses—just to feel that hit again. Then they quit when the magic fades.

The truth? Growth doesn’t happen in the first bite. It happens in the rest of the slice—the messy middle where it’s not as thrilling, but it’s real.

So stop chasing the dopamine rush. Learn to love the entire cake. The consistency. The grind. The part that doesn’t always taste as sweet but still gets you to the finish line.

Because in business—and in life—the win isn’t about the first bite. It’s about finishing the damn slice.