Nidhi Sethia

  • Nidhi Sethia  

    posted a blog

    3 months ago

    Summer carnival

    If your child is smiling while learning, some adults will assume they’re not learning at all. Here’s why that belief is completely broken. During our summer carnival, a parent said: “They’re having too much fun. We sent them to learn something.” We smiled. Because what looked like just fun was actually powerful learning in disguise. 📍 On Nutrition Day: 📍 We built a ...
  • Nidhi Sethia  

    posted a blog

    3 months ago

    0 screen time

    I didn’t start a business to live my dream. I started it to fix what was quietly breaking inside homes. Here’s exactly what I mean. During the lockdown, I saw a version of childhood I never wanted my kids or any child to grow up with. 📍 Screens replacing story time 📍 Silence replacing curiosity 📍 Parents tired and overwhelmed 📍 Kids left alone with screens And I thoug...
  • Nidhi Sethia  

    posted a blog

    3 months ago

    Your dream is worth it

    Post 2 - We’re quick to call things small. A small brand. A small page. A small win that didn’t go viral. Here's exactly why that's a problem Because what if it’s none of that? What if it’s just new? When I started Creste, it was a single idea on a piece of paper. No team. No office. No marketing plan. Just a mother trying to give her kids the kind of childhood she once drea...
  • Nidhi Sethia  

    posted a blog

    3 months ago

    Gift culture

    Toys. Chocolates. Clothes. All of them get forgotten. But here’s what we do differently in August, So the gift becomes unforgettable. This month marks the start of what we call the Season of Making at Creste. 📍 Dussehra Kit 2025 – Three-foot Ravan to build and topple – Mini Dhanush-baan for epic battles – Ramayan fridge magnet for daily storytelling – Ramayan picture book + ...
  • Nidhi Sethia  

    posted a blog

    3 months ago

    New marketing strategy

    I saw 40 women hold a paintbrush with the same fear you’d expect before a job interview. Here’s exactly why. Because many of them were holding one for the first time after 10, 15, even 20 years. It was a hand fan painting workshop for women at Costa Coffee in Lulu Mall, Lucknow. When I host workshops for children, they dive in. Without any second thoughts or hesitation, the brush t...
  • Nidhi Sethia  

    posted a blog

    4 months ago

    Do not downplay your dream

    We’re quick to call things small. A small brand. A small page. A small win that didn’t go viral. Here's exactly why that's a problem Because what if it’s none of that? What if it’s just new? When I started Creste, it was a single idea on a piece of paper. No team. No office. No marketing plan. Just a mother trying to give her kids the kind of childhood she once dreamt of. ...
  • Nidhi Sethia  

    posted a blog

    4 months ago

    Trust your child

    You teach kids how to read. But not how to trust their own ideas. Here’s the worst part no one knows about. Parents correct them when they go off-script, rush to fix things when they make a mess. And tell them what’s “right” before they even finish exploring. Not because parents mean to shut them down. But because they want them to succeed. They want to help and protect. Bu...
  • Nidhi Sethia  

    posted a blog

    4 months ago

    Stop running after success

    2019 — A housewife 2020 — Started a DIY company 2021 — Hosting our first workshops and birthday parties 2022 — Filling community halls with laughter 2023 — Partnering with top schools in Lucknow 2024 — Creating DIY kits and delivering across India 2025 — Working with the biggest malls, schools, and organisations. None of this was overnight. It was tiny steps, slow months,...
  • Nidhi Sethia  

    posted a blog

    4 months ago

    The Rakhi promise

    I’ve missed weddings, parties, and even vacations. But never Rakhi. Here’s exactly why. Because it’s the one day my brother, Krishna, and I are in the same place, at the same time, just for each other. We grew up in hostels, away from home. But we promised each other that no matter how busy life got, we would meet on Rakhi. And every year, we keep that promise. 📍 We pla...
  • Nidhi Sethia  

    posted a blog

    4 months ago

    Think beyond school

    Most parents ask, “How was your day?” Most kids say, “Nothing happened.” That sentence should scare us more than it does. But first, let me be clear: School isn’t the problem. Parents and teachers are doing their best and classrooms are definitely well structured. But something still gets missed. And it’s not academics. It’s aliveness. That feeling when something ...

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