I didn’t start a business to live my dream.
I started it to fix what was quietly breaking inside homes.
Here’s exactly what I mean.

During the lockdown, I saw a version of childhood I never wanted my kids or any child to grow up with.

📍 Screens replacing story time
📍 Silence replacing curiosity
📍 Parents tired and overwhelmed
📍 Kids left alone with screens

And I thought, if this becomes normal, what kind of memories will they carry?

That’s when Creste was born.
Not as a company.
But as a quiet rebellion against disconnection.

I didn’t want to build something just to make kids busy.
I wanted to bring them back to life.

📍 Hands covered in paint
📍 Eyes lighting up over a science experiment
📍 Laughter at the dinner table after a DIY kit
📍 Little fingers making something they’re proud to show off

That’s the kind of home I wanted kids to come back to at 5 PM.

And if you’re someone trying to build a business,
Don’t just ask what you want to sell.

Ask what you want to solve.
Ask what moment in someone’s life deserves to feel better.

That’s how you build something unforgettable.