The Art of Discounting: Strategies for Success
Discounts: are they important?
Yes of course!
One banner offering it becomes a crowd puller for any buisness.
They surely are an effective marketing strategy to drive up your sales , attract new customers and retain existing ones .
Discounts are also a great way to clear up old stocks along with generating a good sale during a slum.
All this is fine but there is a flip side to it too,if not managed properly discounts can erode into your profits.
Regularly offering discounts may make it a habit for a customer, something that is not good for any business.
So strategically manage your discounts
Give them for a limited time period.
Offer it on specific items only.
Sometimes only to your loyal or most exclusive customers.
Always remember to balance discounts with profit margins .
End result
Smart saving for customer But Smarter profit for buisness!!