Signage is one of the strongest assets for getting people to visit your business. However, regardless of how creative or well-executed your sign may be, it is worthless if no one can see it. This is where lighting strategies can make a big difference. Lighting is the aesthetics of your sign. Lighting illuminates your sign 24/7 and enhances the appearance whenever it is producing your business’s message. Let’s discover some common methods to increase signage visibility using lighting.

1. Front-Lit Signage

Front-lit signage is one of the most used and inexpensive methods of lighting. With front-lit signage, lights are placed in the front position to illuminate the front face of the sign. This signage illuminates with an even glow, and this gives everyone the chance to see your sign properly, specifically from further away. Front-lit signage is ideal for shops, restaurants, and storefronts. If there are a lot of pedestrians nearby, it is a productive lighting technique for high pedestrian traffic areas.

2. Illumination from Behind - Halo-Lit Signs

This technique is usually referred to as halo-lit signage. The light source is positioned behind the letters and is a premium and elegant look. The effect created allows for a glow surrounding the letters or logo. Backlit or "halo-lit" signage is used when designers want sophistication and depth in the display. It is a preferred option in corporate offices, malls and for luxury brands. These signs stand-out at night as the halo has a greater effect than daytime.

3. LED (Light Emitting Diode) Lighting

LEDs have changed the game when it comes to lighting signage. They are energy-efficient, have long-life, come in various options, and are versatile. LED lighting can provide signage with dynamic options such as color and light intensity along with many options for animation. An LED-lit sign is appropriate for the desired effect when businesses want to stand-out in bustling and competitive areas such as markets, highways, or shopping streets.

4. FloodLights and Spotlights

Floodlights (and spotlights) are used effectively in larger signage displays such as billboards, signage hoardings and high-pole signage. The benefit to using floodlights (or spotlights) is that they shine light directly on the signage surface, even with low-light having maximum exposure to the advertisement. You may also want to consider floodlighting if your signage is located in an outdoor area that has ambient distractions.

5. Neon Lights for Vintage Vibes

Neon lights might seem retro, but businesses still value it for its retro, quirky, or creative vibe. The coloration of neon signs once lit is powerful to create instant attraction for cafes, bars, gaming centers and entertainment centers.

6. Motion & Interactive Lighting

Let’s face it, modern behaviour has led to modern signage lighting that interacts with audiences. Brands can take customer engagement to the next level. It can be as simple as using a moving LED pattern, colour transitions or sensor-based illumination to create memorable signage.

Conclusion

Lighting is about making it un-missable, rather than just - visible. The right technique will depend on your brand personality, location and budget. So whether you decide to illuminate your signs with an extra layer of elegance using backlit signage, as a more efficient solution with LEDs, or with a more bold choice like neon- in order to invest in smart lighting that will enable all your signage to continue working for you as your silent salesperson day or night.