Every time you open Instagram, there’s something new. Yesterday it was a dance challenge, today it’s a lip-sync, tomorrow it’ll be some transition everyone swears is the “secret to going viral.” It’s tempting, I know. You feel like if you don’t join in, you’ll fall behind. But here’s the thing—not every trend is made for you. And that’s completely fine.

The Problem With Chasing Everything

Trends look exciting on the surface, but blindly copying all of them can backfire.

Some just don’t fit – Imagine a bakery page suddenly doing a reel on office humor. Funny? Maybe. Relevant? Not really. Your followers came for cakes, not random memes.

It starts to feel fake – People are smart. They can tell when you’re forcing yourself into a trend just to look “in.” That usually pushes them away instead of pulling them closer.

You lose your voice – The more you copy, the less you sound like yourself. And isn’t your own style the reason people followed you in the first place?

Trends disappear overnight – That audio you worked hard on today? By next week, everyone’s forgotten it. Meanwhile, your unique story lasts much longer.


A Better Way To Look at Trends

Instead of stressing over every new viral sound, ask yourself a few simple questions:

Can I connect this trend to what I do?

Will my audience enjoy it, or scroll past?

Does this add personality to my page, or does it just make me blend in?


If you get a clear yes, then great—make it fun, make it yours. If the answer feels like a stretch, just skip it. Nobody’s keeping score.

A Quick Personal Lesson

When I first started posting for my bakery, I tried to jump on every single trend. One week I was doing trending audios, the next week I was trying funny lip-syncs. Some videos got views, sure, but they didn’t bring me the kind of engagement I actually wanted. The ones that really worked? A simple reel of me frosting a cake, with my own voiceover. It wasn’t trending, but it was me. And that’s what people connected with.

Here’s What Really Works

Think of trends like sprinkles on a cupcake. They’re fun, they add a little color, but the cupcake itself still has to taste good. If your base content is strong, trends are just the extra sparkle. If the base is weak, no amount of sprinkles will save it.

At the end of the day, Instagram doesn’t reward who copies the most trends. It rewards who shows up consistently, with content that feels real. And that’s always going to outlast the quick hype.