When it comes to signage for your business, you typically think about design and visibility first. But the material you decide on is just as important as you will score one of the three key aspects of your sign; the look, durability, and impact on cost and maintenance and your customer's perception. With so many decisions to make and materials to choose from, it can be hard to figure out what material is the right choice for your needs! The purpose of this guide is to give you a better-informed decision.

1. Acrylic Signage

Acrylic is one of the most commonly used types of signage today. Acrylic is typically used in corporate office environments, showrooms, and reception areas as it has a noticeable premium look to it with its glossy finish and crystal-clear appearance. Acrylic is also considered a lightweight material which means it's easy to hang. This material includes a unique durability against scuffs, scratches, UV fading, and other weather effects; this means it can last more exposure to the elements than other materials. Additionally, many acrylic signs have customizable backlit effects that can give an extra level of appeal.

2. Vinyl Signage

Vinyl is popular for banners, wall graphics, and signs for temporal signage. It is inexpensive, versatile and often used in branding promotions. Many businesses choose vinyl for short-term needs such as: sales events, exhibitions and season based promotions. Vinyl is not as durable as acrylic or metal but is still an effective medium for signage, particularly if the display changes frequently. While vinyl is not the most versatile medium for outdoor use, it is hallmarked for its ease of installation and replacement which works well for businesses needing frequent display change outs.

3. Metal Signage (Aluminum/Steel/Brass)

If you want your signage to convey strength and permanence, metal is the way to go. Aluminum signs are rust-proof, lightweight, and great for outdoor branding needs like: shop boards and street signage. Stainless steel and brass are perfect for more upscale luxury brands, with their polished and elegant finish. With signs being made of metal, the initial costing is significantly higher, but when looking for durability, metal signs cannot be beat.

4. LED and Digital Signage

Another fast emerging area of signage that maximizes attention perceived by the viewer is LED and digital signage. In a world of electronic displays, businesses are able to provide environmental updates to content and usability. In areas where visuals can be updated easily of transient viewers like malls, highways and high traffic vicinities look to LEDs and digital signage. LED and digital signage can require a larger initial investment and the flexibility and scope of graphics it can create make it widely considered a high return on investment.

5. Wood Signage

Wood has a rustic and natural appeal to signage that works particularly well for cafes, restaurants, resorts, and boutique retail stores thinking of a cottage core vibe. Wood is warm and unique and usually handmade so you get a personal and special look. Regular upkeep will be needed for a wooden sign to be weatherproof but its charm makes it standard for brands that want to portray the feel of authentic, cozy spaces.

6. Glass Signage
Glass signage is modern and sleek and is also paired best with corporate settings or in premium environments. Glass signage can be frosted or etched, or a combination of vinyl and glass can create fun signage. Glass signage has a very sophisticated appeal, however, it does need to be handled with care and is more likely to break compared to acrylic or metal.

Conclusion
Signage materials represent a personal choice which should take into consideration the identity of your brand, the budget, and the purpose. Acrylic and metal signage is good for durability and professionalism. Vinyl signage is often a good choice when signage is needed temporarily. Wood signage can provide rustic charm. LED signage is perfect for maximum visibility. Consideration must always be given to where the signage will be and how long it is designed to last, and what impression you want to leave with your customers.

Choosing a signage material that is well researched, will communicate your message to your audience, and will also enhance your brand.