How to Write Content for Your Blogs – The Coffee Shop Theory™
If you’ve ever found yourself staring at a blank screen wondering what to write, you’re not alone. I’ve been there too. Over time, I discovered a simple way of approaching content that made writing so much easier. I call it the Coffee Shop Theory™.
Here’s the idea: imagine you’re sitting in a coffee shop with someone you’ve just met. The conversation flows naturally. What do you usually talk about?
You’ll probably share a little about your life, mention what you do, and talk about the things you enjoy. Interestingly, these are the same three areas that can fuel endless blog content.
The Coffee Shop Framework™
Personal:
We don’t reveal our deepest secrets to a stranger, but we do share snippets of everyday life. These small stories make you relatable.
Example: I started journaling for ten minutes every morning. It surprised me how much it cleared my head before work. That simple thought could become a blog about morning rituals and productivity.
Professional:
Sooner or later, the other person will ask what you do. This is your chance to share insights from your work in a natural way, using the kind of language your audience understands.
Example: A client once asked why their social media wasn’t converting. The truth was simple: they were posting without a strategy. That could turn into a blog on signs your social media isn’t working.
Interests:
Conversations often wander into hobbies, travel, books, or something you’re experimenting with in life. These make your writing human and memorable.
Example: While decluttering my home, I realised brands also need to declutter their messaging. That thought alone could become a blog on minimalism in branding.
Why This Works
We don’t read blogs the way we read textbooks. We read them the way we listen in a conversation. We want to hear real experiences, personal perspectives, and useful insights wrapped in stories. That’s why the Coffee Shop Theory™ works — it keeps writing authentic, simple, and deeply relatable.
A Thought to Leave You With
This framework is my own, born out of years of figuring out how to make content feel less forced and more natural. And it really is as simple as this: if you can hold a coffee shop conversation, you can write a blog.
So the next time you’re stuck, imagine that café chat and let the words flow. You’ll be surprised at how many ideas are already sitting inside your everyday conversations.